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PREMIUM MEDICAL GRADE SILICONE MENSTRUAL CUPS

Our CEO

Giving Women Dignity. Period.

About Me

Ruth Apostolov a visionary and businesswoman with a remarkable track record of success whose foundation is rooted in the dynamic landscape of media and communications. Starting her career in her late twenties with esteemed media houses navigating diverse challenges and opportunities has shaped her perspective.

The Journey

In her late thirties, fueled by a vision for innovation and autonomy, she took a bold leap and founded her own outdoor media company.- ICTV . For Over two decades, she steered this venture to remarkable success,  leveraging  creativity  and  business  acumen  to  thrive  in  a competitive predominantly male dominated industry . Unfortunately her comfortable world was rocked by Covid 19 in 2020 -the Outdoor Eventing industries was hardest hit and she made the toughest decisions to close down her 20 year old business. The onset of the global Covid 19 pandemic marked a pivotal moment of reinvention.

In 2022 over covid embracing the challenges at the ripe old age of 53 she redirected her focus towards a profound sense of purpose and started her journey into medical manufacturing of a disruptive product -the menstrual cups. Recognizing the pressing need for sustainable solutions in women’s health, she ventured into the realm of medical manufacturing, specializing in world-class medical-grade silicone  menstrual  cups.  The  lowest  maintenance,  most  sustainable and revolutionary period product that allows every women to be unstoppable.

Ruth considers herself a Social Entrepreneur focused on manufacturing menstrual cups and ending period poverty because she  believe  in  the  power  of  sustainable,  accessible  solutions  to address societal challenges. By creating menstrual cups she can provide women with a cost-effective and environmentally friendly menstrual   product,   while   also   working   towards   eradicating   the barriers that prevent individuals from managing their periods with dignity and ease. This endeavor aligns with my values of social impact and sustainability, driving positive change and empowerment in communities worldwide.”

Meet The Team

Ruth Apostolov

Chief Executive Officer

David Apostolov

Chief Operations Officer

Felicia Tshabalala

Operations Manager

Stephanie Winterburn

Hr / Accountant

Customer Reviews

Our Factory

Accountability and product integrity of our menstrual cups is our top priority.

We manufacture menstrual cups of world-class standards and precision. We’ve taken great care with every aspect of the manufacturing process to adhere to the high global standards of producing medical devices. We ensure that our air is 98.6% filtered and are confident that every aspect of production is superior. Only fully-suited and authorised personnel are allowed into the manufacturing side of the facility.

From the making of each period cup through to the packaging – we have absolute confidence in the integrity of our She PowHer menstrual cups.

Our Certifications

5-Point Quality Check

Each She PowHer menstrual cup goes through a 5-point quality check.
Step 1

Aesthetics

We check for any physical or aesthetic defects that may occur within the medical grade silicone during the production process.

Step 2

Hole Punching

Excess silicone is carefully removed to ensure a completely smooth product and re-inspected for any aesthetic nonconformities.

Step 3

Sanitary Check

We ensure that the products are clean and sterile ready to be packaged.

Step 4

Primary Packaging

The cups are wrapped in a 30-micron food grade resin plastic to ensure the cups remain in a sanitary state until opened by the end user.

Step 5

Random Batch Check

After the product’s final packaging, we carry out a random batch check to check that all aspects of the production process have been correctly carried out and recorded to ensure only the best quality products leave our facility.

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